99.

99 Cent by Andreas Gursky

As you know, Just before Christmas the government in a vain attempt to kick start the economy reduced VAT from 17.5% down to 15% One of the side effects of this gesture was that the shops had to reprice their goods. All of a sudden £9.99 became £9.97. It was peculiar. There must have been a public out cry, we want 99 back we love it, perhaps people shouted, we are stupid and gullible and believe that something that costs £9.99 is soooooo much less than £10.00. Anyway thank goodness for all the kind shop owners, concerned with our confusion and bad arithmetic, they have kindly crept the prices back up to .99p.